A cost effective packaged media solution which offers 100% coverage of the full metro line. This is a must-have for a media plan looking to build reach among the affluent metro commuters
Key highlights
- 12 premium sites across 12 stations.
- 100% visibility to 6 lakh commuter footfalls on a daily basis.
- Opportunity to create a strategic brand network from Versova to Ghatkopar.
Wrap the exterior train body with your brand colors to create a buzz among metro commuters. Reach commuters not only across the stations, but also city commuters on Andheri-Kurla belt and at Western express highway (WEH)
Key highlights
- 4252 sqft of branding space at the body of the train offers maximum visibility and impact
- Visible to traffic of 6 lakh footfalls at metro stations, as well as 3 lakh+ vehicles at Andheri-WEH
- Continuous exposure of brand message
A perfect media option for those looking to grab their target audience attention. A top of the mind brand recall option available at concourse level.
Micro target your audience for visibility and impact by branding a specific coach in metro
Key highlights
- Includes branding the exterior and interior of a single train coach
- 1325 sqft of branding space offers very high visibility
- Continuous exposure of brand message to an intended set of audience – for e.g. Only women commuters at the Ladies coach
Make an impact among commuters while they journey inside the trains, via Branded TV screens – With capability to play video content for 18 hours /day, this media guarantees high recall
Key highlights
- Package of 64 TV screens of 17’’ where branded content will be played
- Eye level visibility and high dwell time ensure in-depth brand connect
- 35 trips/day by a train makes it an high impact medium
Opportunity to create multi-sensory brand connect ! Metro jingles offer brand voice integration with the in-train announcements at key stations.
Key highlights
- 20sec – 30 sec slots for your brand message and nearly 20 slots per train trip
- 35 trips/day by a train makes it an high frequency builder option
- Club it with train wrap to amplify the brand message multi-fold
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Reliance Mutual Funds Spot 2 mix – 16th Sept ’15 – Hindi
Unibic revised 30